Description
Generating exceptional results in a high-growth online business is what I love to do, and I thrive in both creating the strategy AND rolling up sleeves to execute the plan. My sweet spot is lifecycle marketing: converting prospects into engaged, purchasing customers and loyal evangelists, thus maximizing lifetime value. I do this by understanding their needs to create sound strategies, relevant and persuasive cross-channel communications (email, website, social, mobile), compelling new product features, and an optimized, consistent customer experience. I also thrive in building marketing functions, teams and plans from nothing, having done so in several organizations.