Description
I have over 5 years of experience in account management, market management, event management, experiential marketing, branding and promotional sales. I have worked for several different clients including Anheuser-Busch, MillerCoors, CoverGirl, Olay, Coca-Cola, Sparkling Ice, CayRum, Atlanta Falcons, State Farm, Verizon Wireless, Blackberry and many more. In my current contract role as a Trade Activation Manager, I manage all independent retail liquor accounts within my territory. I am responsible for managing and executing all marketing initiatives including: indoor/outdoor signage placement, in-store ad placement, price-to-customer goals (PTCs), achieving all KPIs within at least 80% of accounts. My other duties include, capturing sales data per visit, observing and monitoring competition activity, and suggestively selling to increase competitive landscape. Since the start of my contract with the company, the Atlanta Market has consistently been in the top 3 in the country in all metrics including sales, pricing, and display space
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