Description
corporate marketing agency and software development environments managing online and offline programs industries and sectors including AREAS OF EXPERTISE STAKEHOLDER ENGAGEMENT MATRIXED TEAM COLLABORATION BUSINESS DEVELOPMENT METRICS AND REPORTING CUSTOMER RELATIONSHIP MANAGEMENT MESSAGING STRATEGY PRESENTATION DIGITAL AND INTERACTIVE FACILITATION AGENCY MANAGEMENT STAFF MANAGEMENT AND DEVELOPMENT RESOURCE ALLOCATION Accomplishments Infrastructure Developed Marketing Department's SOPs, as well as creative production and project management protocols that increased efficiency by 50% Branding Provided project governance and critical path management for positioning and branding, marketing strategy, and advertising by teaming with internal and external stakeholders, consultants and vendors to develop and deploy Invest Atlanta's online and offline brandprint, the first in 40 years, increasing reach by 75% over previous year Marketing Developed and implemented strategy netting over 75 million impressions in three months Hero 360� �Marketing � �Atlanta, �GA �and �Washington, �DC � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �2002 �- �2015 � � � �Director, �Marketing �and �Communications, �Senior �Project �Manager � * � Account �planning �and �management �directed �integrated �marketing �programs �and �software � development �projects �for �Agency's �clients � * � Managed �teams �comprised �of �online �and �offline �marketing �agencies, �employees �and �onshore �and � offshore �contractors �to �deliver �solutions �integrating �disparate �approaches �and �systems �into �single � platforms � * � Responsible �for �sourcing, �synthesizing �and �reporting �data �from �multiple �client �knowledge �systems � across �business �units �to �enable �on-demand �business �intelligence �for �both �clients �and �the �Agency � * � Coalesced �digital �and �traditional �marketing �professionals �to �create �scalable �solutions �for �technology � initiatives �to �strengthen �competitive �positioning �and �to �build �awareness, �relationships �and � transactions � � * � Ensured �matrixed �project �teams �completed �requirements �including �discovery, �analysis, � documentation, �design/development, �testing, �problem �resolution, �negotiation, �training, �reporting, � implementation, �project �closing �and �post-rollout �review/audit �and �maintenance � * � Managed �priorities, �project �requirements �and �resource �allocation, �assessed �and �mitigated �risks, �and � � � managed �divergent �and �conflicting �business, �stakeholder, �and �end �user �expectations �and �needs � � � Accomplishments � � AARP � �Developed �digital �strategy �for �AARP's �first �multicultural �digital �platforms �resident �outside �of � its �conventional �online �footprint. �Success �of �English-language �asset �led �to �engagement �to �produce � Spanish-language �platforms. �Negotiated �alliance �with �the �Latin �American �Association �for �cultural, � transcreation �and �outreach �support �increasing �user �engagement �by �50% �in �two �months � � � Target � �Designed �and �delivered �an �in-market �activation �for �the �retailer �who �produced �an �average � of �20 �events �daily �across �the �country �the �experiential �marketing �program �was �recognized �as �one �of � Target's �top �10 �best-produced �for �the �year � � U.S. �Congressional �Commission � �Selected �to �serve �as �chief �editor �for �the �five-year �comprehensive � � and �statistical �report �to �the �Congressional �Commission �on �Severely �Distressed �Public �Housing � LinkIt! � �Delivered �use �case �analyses, �software �implementation �and �stakeholder �engagement �for �the � federally-funded �student �data �aggregation �program �in �Washington, �DC �developed �training �program � � to �build �user �acceptance �increased �program �engagement �by �75% �in �three �months � City �of �Atlanta � �Developed �community �engagement �strategy, �and �designed �and �delivered � intelligence �model �and �reporting �tools �for �the �federally-designated �Atlanta �Renewal �Community � plan �was �recognized �by �HUD �as �an �"innovative �approach �with �exceptional �outcomes" � � Sustainable �Atlanta � �Secured �pro �bono �support �from �Edelman �exceeding �its �customary �technical � assistance �by �900% �managed �the �initiative �to �produce �Atlanta's �Sustainability �Report, �awarded �the � Certificate �of �Excellence �from �the �Public �Relations �Society �of �America's �Georgia �Chapter � � � EDUCATION � �Magna �Cum �Laude �Graduate �- �Clark �Atlanta �University, �Atlanta, �Georgia � �Bachelor �of �Arts �- �Mass �Communications �- �Advertising �and �Public �Relations � VALENA SCOTT 307 Lincoln Court Avenue, Atlanta, GA 30329 404.644.7794 svalenas@gmail.com Accomplishments � � AARP � �Developed �digital �strategy �for �AARP's �first �multicultural �digital �platforms �resident �outside �of � its �conventional �online �footprint. �Success �of �English-language �asset �led �to �engagement �to �produce � Spanish-language �platforms. �Negotiated �alliance �with �the �Latin �American �Association �for �cultural, � transcreation �and �outreach �support �increasing �user �engagement �by �50% �in �two �months � � � Target � �Designed �and �delivered �an �in-market �activation �for �the �retailer �who �produced �an �average � of �20 �events �daily �across �the �country �the �experiential �marketing �program �was �recognized �as �one �of � Target's �top �10 �best-produced �for �the �year � � U.S. �Congressional �Commission � �Selected �to �serve �as �chief �editor �for �the �five-year �comprehensive � � and �statistical �report �to �the �Congressional �Commission �on �Severely �Distressed �Public �Housing � LinkIt! � �Delivered �use �case �analyses, �software �implementation �and �stakeholder �engagement �for �the � federally-funded �student �data �aggregation �program �in �Washington, �DC �developed �training �program � � to �build �user �acceptance �increased �program �engagement �by �75% �in �three �months � City �of �Atlanta � �Developed �community �engagement �strategy, �and �designed �and �delivered � intelligence �model �and �reporting �tools �for �the �federally-designated �Atlanta �Renewal �Community � plan �was �recognized �by �HUD �as �an �"innovative �approach �with �exceptional �outcomes" � � Sustainable �Atlanta � �Secured �pro �bono �support �from �Edelman �exceeding �its �customary �technical � assistance �by �900% �managed �the �initiative �to �produce �Atlanta's �Sustainability �Report, �awarded �the � Certificate �of �Excellence �from �the �Public �Relations �Society �of �America's �Georgia �Chapter � � � EDUCATION � �Magna �Cum �Laude �Graduate �- �Clark �Atlanta �University, �Atlanta, �Georgia � �Bachelor �of �Arts �- �Mass �Communications �- �Advertising �and �Public �Relations � VALENA SCOTT 307 Lincoln Court Avenue, Atlanta, GA 30329 404.644.7794 svalenas@gmail.com