Description
Dynamic visionary, senior executive with experience in a broad range of research and marketing disciplines looking for a position that allows for a work life balance. Proven ability to create, direct and execute successful revenue making products. Excellent product management skills. Known for innovation and versatility in leading and accomplishing all phases of product development, from study design through field management, data analysis and presentation of insights. Extensive implementation and trend identification utilizing eCommerce analytics (OMNITURE, Google Analytics) creating custom KPIs for better marketing direction and conversions. Adept at creating comprehensive integrated marketing programs across social platforms like Facebook and LinkedIn. Proven ability to effectively integrate these platforms into a cohesive marketing and data strategy. Familiar with a wide range of industries, product areas, research methodologies and policy issues. Specialties: Problem solving through research and business insights. Concept Testing, Primary market research, Survey design, Consumer Packaged Goods, Research Design, Research reporting function, Qualitative and Quantitative market research, Tracking Studies, Project Management, SEM, SEO, Google Analytics, Omniture, ComScore, Nielsen, Gallup, Scarborough, POS data B2B B2C
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