As Director of Marketing for a 300-bed community hospital in Michigan, Kevin and his team implemented marketing strategies that drove market share, improved community perception of the hospital (verified by research) and utilized patient satisfaction studies as part of nursing managers’ evaluation process. Kevin has successfully penetrated new markets for hospital services and developed collaborative partnerships with other organizations.

Highlights:

• Market growth
• market leadership
• customer service
• research insights
• fund development
• public relations
• strategic alliances
• physician relations