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Beth P

Strategy & Marketing Executive -Director/VP - 20 Years of Experience - Near 60302

Occupation:

Director

Education Level:

Master

Will Relocate:

YES

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Dynamic P&L business operations leader with more than 15 years’ success in mid-cap food and wellness, consumer packaged goods (manufacturing), retail, and financial services industries. Partner with senior leadership to develop and translate corporate strategy into metrics-driven, action-based plans cascaded to business units and functional areas for execution. Evaluate new opportunities to solve business challenges, including acquisition and partnerships. Conduct competitive intelligence, financial analysis and modeling, and research to determine brand identity to provide competitive edge. Manage overall marketing communications, PR, brand and product marketing, media planning, Social Media, SEO, and website strategies while optimizing spending. Deliver process improvements and ensure profitability across domestic and global business channels. Collaborative leader who builds aligned teams, fosters best practices, and thrives in fast-paced demanding environments.

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