I am a direct marketing insurance professional with extensive experience in lead generation and marketing campaigns with an emphasis on improvement of sales force productivity and customer retention. This expertise includes the evaluation of a program’s potential ROI, determination of customers most likely to buy and development and implementation of systems used to enhance programs. I also was responsible for program rollout and communications to users as well as post-program ROI calculation. My strengths include over 15 years of experience with three life insurance companies, an ability to think strategically along with a vision of how to design and implement best-in-class sales programs.

Highlights:

Companies I like:

Prudential, Merrill Lynch, Lincoln National, Vanguard

• insurance marketing