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DAVID R. BERRA 713-432-0529 | 4401 Jonathan Street, Bellaire, Texas 77401 | davidberra@aol.com May 15, 2015 Dear Management Personnel, As a Senior-Level Sales & Marketing Executive, I offer a proven ability to define and execute action plans that drive gains in revenue, market share, and profitability. Throughout my career, I have excelled in directing both general business practices and global sales teams for industry-leading employers. My management experience includes international markets, partners, staff, and clients. Please consider the following examples of my work: • Initiated aggressive sales call frequency at BERIC that increased end user purchasing companies in South America, Malaysia, Singapore, and Rotterdam, establishing a base case and regional distribution plan in the process. • Worked with Chairman of HCC and Lone Star College to produce “Fundamentals of Excellence” training program for factory management and employees allowing them to be certified in specified courses. • Set strategic direction and managed efforts to increase Anheuser-Busch’s market share in Texas from 30% to 50% over a ten year period; generated 30% of the company’s incremental revenue as a result. • Created a template for Anheuser-Busch that tracked statistical data for field sales managers to enhance sales call effectiveness with distributors and retailers; also build a region home page that catalogued and chronicled data in order to produce business reports for immediate download and customer presentation by field managers. Confident I will prove beneficial to your company, I respectfully submit my resume for your review. I would also like to request a personal meeting to discuss your upcoming goals and how I can help you achieve them. I will make myself available at your convenience and look forward to your call. All the best to you and I sincerely appreciate the opportunity of working with you. Sincerely, David R. Berra
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