Description
Successful marketers are savvy storytellers, tapping into shared concerns and universal emotions to connect with consumers. I am a versatile and performance-driven marketing leader with 7+ years of experience overseeing complex market research and competitive research projects for diverse organizations. * NEW BUSINESS DEVELOPMENT: I have a proven ability to conduct market research, create reports on the competitive landscape, analyze campaign effectiveness and provide strategic recommendations in order to achieve business goals. * BRAND PLANS: I will coordinate your Brand Plan in order that your promotional campaigns connect segmentation strategies with consumers and build awareness of your product(s) or service(s). * EVENT MANAGEMENT: I am very successful at creating, budgeting, planning, trouble-shooting and executing events to generate networking opportunities and business partnerships. Events are hard, I can make them enjoyable! Let me manage the external vendors. Do you have multiple marketing strategies instead of one? Are your advertising tactics not aligned properly and therefore not as effective as you anticipated? I can help! Let's connect: michaelbgallagher@gmail.com Seeking: Director of Marketing / Marketing Manager / Business Development role in small to mid-sized companies in the DFW area. Specialties: Market Research Projects • Business Development • Integrated Marketing Campaigns • Customer Relationship Management • Consulting • Sales Cycle Management • Needs Assessment • Process Improvement • Budgeting • Campaign Results Analysis
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