Description
Summary * More than 15 years working in IT (Information Technology), Product and Marketing * Develops innovative solutions with critical thinking, creative problem solving while taking into account multiple perspectives. * User-experience design, management and direction for mobile, tablet and desktop software and media design projects. * My career has evolved to emphasize my talents in conceptualizing new products and services, validating the customer need and marketability, getting buy-in from management for the implementation, and leading a design team to developing the wireframes, graphical assets and documentation, while working hand in hand with some of the best engineers I've ever met to turn ideas into functioning reality. * Successfully completed UX projects in the following industries: Real Estate, Human Capital Management, Business Intelligence, Health Care, Professional Summary Total Merchant Services Dec 2015 to Present Web Marketing Manager * As a part of the new marketing team, role migrated for more responsibilities in the organization. Total Merchant Services July 2012 to Dec 2015 Senior UX Designer * Goal - Provide world class user experience design services for business and consumer initiatives. * Responsibilities - Provide end-to-end user experience design services and consulting through research, ideation, information architecture, interaction design, user-interface design, visual design and usability user and client engagement, cognitive, heuristic and creative evaluations, style guidelines, usability studies and analysis, competitive analysis, business analysis, requirements gathering and specification, brainstorming and envisioning, personas, scenarios, user stories, use cases, workflow diagrams, wireframes, storyboards, iconography, branding and identity, proof-of-concepts and interactive prototypes in multiple formats - bringing strategic thinking, thought leadership and innovation to the design and innovation process. * Mentoring, mutual collaboration and team building. End-to-end user experience and software product design via user centered agile design processes discovery, definition, design, development and deployment.
Accomplishments
Highlights:
Keywords
