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Lara T

Strategic message development and deployment: marketing, advertising, communications, PR

Occupation:

Communications

Location:

Cary, NC

Education Level:

Master

Will Relocate:

YES

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Executive driver of marketing, advertising, crisis communications, media relations, public relations, community relations, analyst relations, investor relations (IR) and change management.

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COMPANY POSITION HELD DATES WORKED

(Confidential) VP/Director 4/2006 - Present
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SCHOOL MAJOR YEAR DEGREE

California State University Sacramento Communications 1999 Master Degree
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Highlights:

Provided leadership for change management for companies that dramatically increased in size and revenues, including union/non-union mergers and acquisitions. Increased positive coverage 500% through free media and relationship building. Developed branding and messaging from ground-up for companies with fluctuating growth and downsizing agendas, from start-up to IPO to more than 100 year heritage.
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CollapseResponsibilities

CEO/COO/CFO presentations, marketing, advertising, internal and external communications, website content, gatekeeping.
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