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David L

The Trifecta...Sales, Marketing and Client Relations

Occupation:

Communications

Location:

San Francisco, CA

Education Level:

Bachelor

Will Relocate:

YES

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Senior manager known for effective interaction and relationship management with clients, sales professionals, creative departments and multifunctional project teams. Unique combination of intuitive and analytical abilities used to identify marketing needs, create actionable programs, and manage teams to successfully execute plans that increase revenue and market share.

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COMPANY POSITION HELD DATES WORKED

PSB / Marketing Communications (Confidential) 3/2002 - 6/2007
Alamo Car Rental, Local Market Division (Confidential) 6/2000 - 2/2002
Philip Morris, USA (Confidential) 6/1999 - 2/2000
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SCHOOL MAJOR YEAR DEGREE

University of Arizona (Tucson) Communication 1999 Bachelor Degree
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Highlights:

Under my direction, both inside and outside sales teams consistently increased pipeline and revenue as a result of executed campaigns, field initiatives and hands-on training. Multiple key accounts acquired, representing largest prospect conversions in company history. Account management team surpassed annual plan (2006) for the first time in past three years. In partnership with corporate marketing group, utilizing field and marketing intelligence, both product and corporate brand awareness improved across all key metrics. Successfully lead region of nine account managers to double-digit revenue growth. Collaborated with President, Marketing Director, and VP of Operations to increase AM team effectiveness, and increase cross-sell and up-sell metrics through direct sales training and direct marketing execution, while carrying own $1MM territory revenue responsibility. (2005 territory revenue increase of 18%. West coast regional revenue increase of 14%)

Companies I like:

WebEx, Google, Salesforce.com, Charles Schwab, S.C. Johnson & son, Cisco, Genentech, Microsoft, North Face, Toyota,

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-Developed business plans for new products (target markets, sales & channel strategies and pricing & promotions). -Developed messaging platform and created product collaterals. -Created and executed multi-faceted product launch programs leading to brand awareness, sales pipeline growth, and product revenue. -Created and executed marketing programs to increase brand equity, market share, and generate new business revenue over product life cycle -Led sales teams (inside and outside) to unprecedented growth -Trained account management staff to successfully cross sell, up sell and build relationships
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