Description
Dynamic and innovative executive with outstanding success in creating and launching new products with cohesive and dynamic marketing campaigns. A metrics driven marketing expert specializing in building and executing cohesive and successful marketing programs across multiple channels to drive highest ROI acquisition tactics targeted at highest LTV customers. Highly skilled in reducing marketing costs, optimizing campaign spend, managing cross functional teams, administering multi-million dollar budgets and leading creative teams with vision. Additional capabilities in: • Strategic Planning • Product Branding • Print and Outdoor Media • Online Marketing • Social Media • Broadcast and Online Media • Campaign Execution • Direct Marketing • Customer Retention
Accomplishments
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