Description
PROFILE Results-oriented creative problem-solver with over twenty five years experience in marketing, advertising, branding, direct marketing, sales promotion and new media requiring effective top management interface. Experience in many varied markets including: packaged goods, beverages, food, restaurants, consumer durables, tobacco, cosmetic/toiletries, financial, tourism, consumer electronics, health-care, high-tech and telecommunications. Major national brands, new product development involving all forms of media, direct marketing, new media, integrated marketing programs and P&L. Highly skilled in effectively interfacing with top management and creative departments. Strong marketing, brand management and presentation abilities. Partial Brand Experience: Almay, AT&T, Brown & Williamson, Burger King, Chemical Bank, Frangelico, Duracell, Frigidaire, Gillette, Glenfiddich, J&J, Mexico, Mercedes-Benz, NFL, P&G, Philip Morris, Progresso, Remy-Cointreau, Sony, Xerox, XO Communications. Developed strategic brand positionings for Gillette and Sony that lasted ten years or more.
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