Description
I'm a seasoned marketing executive with a strong track-record of driving growth, innovation, and revenue using all available channels and working with cross-functional teams. I'll take your marketing efforts to the next level, and the company with it . . .
Work Experience
COMPANY | POSITION HELD | DATES WORKED |
---|---|---|
Graphic Arts Show Company | Director Marketing Communications | 6/2001 - 8/2006 |
(Confidential) | Owner/Consultant | 1/1997 - Present |
Education
SCHOOL | MAJOR | YEAR | DEGREE |
---|---|---|---|
Northeastern University | Marketing Communications | 1985 | Bachelor Degree |
Social Media
TYPE | TITLE | URL | DESCRIPTION |
---|---|---|---|
Blog | The Marketing Doctor | media url | Blog dealing with marketing strategy, tactical executions, research and philosopy |
Book | The Marketing Doctor's Survival Notes | media url | Collection of blog posts related to various aspects of marketing strategy, and execution |
Website | docpoulos | media url | Twitter account |
Website | David Poulos | media url | LinkedIn profile |
Accomplishments
Highlights:
• Expanding exhibit areas for trade show more than 400% over 3 years while increasing overall sales for in the international sector 30%, generating $8+ million in additional revenue. * Built an industrial tradeshow into a Top 10 national show in five years through effective marketing, increasing attendance by 22% and exhibit space by over 30% • Increasing marketing efficiency 34% by implementing first comprehensive outreach marketing plan based on research, ending redundant approaches to businesses. • Growing market share of multi-business buildings in 5 key cities by 26%, customer acquisition by 17%, and revenue by $12 million/year by creating tools for generating leads and locking meetings. • Enhancing Leeb Personal Finance Fund investments from $2 million to $178+ million in 1+ year using only direct response channels.Companies I like:
Job Skills
Marketing Strategy | |
Verbal Communication | |
Written Communication | |
High-performance team leadership | |
Revenue generation | |
Building Awareness | |
Long-term project management | |
Cost-efficient Marketing Activity |
Keywords
Responsibilities
Performing research, constructing and implementing strategy to align with the company's strategic plan, selecting and supervising the employment of tactics to drive revenue and growth within the company.