Description
SUMMARY Dynamic, innovative and solution-oriented professional with more than 9 years of experience in managing business operations, building client relationships complemented with strategic planning, conceptualization and implementation of project launches. Ability to combine vision, creativity and strong analytical acumen with well-developed leadership qualities to support the duties and responsibilities of the project. CAREER HIGHLIGHTS Analytical Role: 1+ years Data Analyst with Webster University, St. Louis MO USA (April 2017 - May 2017) Internship with the office of Institutional Effectiveness o Analyzed, derived insights from datasets using MS Excel and Tableau. o Prepared summary reports, recommendations, data charts, pivot tables, ad-hoc reporting, presentations, and data cleansing of datasets for reporting & interactive dashboards. Graduate Research Assistant with Webster University, St. Louis MO USA (March 2016 - May 2017) Worked in the Academic Affairs for International Campuses & Initiatives o Provided seamless coordination within cross-functional teams. Liaison between the top administration, home campus and all international campuses o Analyzed student enrollment data sets with recommendations using MS Excel, SAP and Tableau. Brand Management Role: 8+ years Account Director with Cheil Worldwide Gurgaon India (May 2014 - June 2015) Client: Samsung Television: o Handled 3 business verticals on TV - High end flagship Curved TV, mid end Smart Direct TVs and mass end Joy driving integrated communication on mass media, retail and experiential demonstrations. o Liaised between client and creative personnel to ensure a mutual understanding of deliverables. First point of contact for multiple clients. Presentations to C-level management. o Planned, organized, implemented retail POS rollouts for day-to-day tasks and major campaigns in every quarter to increase KPIs. Supported multiple iterations in projects. o Handled national projects like SUHD TV launch Campaign ($2.2 m), Curved TV launch Campaign ($3.7 m), Festive project ($3.7 m) and FIFA promotion ($1.5 m) involving all media network. Account Manager with J. Walter Thompson, Gurgaon India (October 2010 - May 2014) Client: Nestle Chocolates & Pizza Hut: o Managed fast-paced promotions, effectively coordinated daily marketing briefs from client to the creative team on all TV commercials, Retail POS, Print ads, Website banners, Radio spots, Product packaging, Social media content. o Successful Indian positioning of global chocolate format. Created assets like Celebrity endorsements with Indian biggest sports star resulting in high ROI. Driving user generated content, PR strategies ensuring free/unpaid branded PR value. Also added to brand equity making Indian brand Munch much bigger than the global brand Kitkat. o Presented recommendations before client, written insightful creative briefs, conducted brainstorming meetings. Managed to deliver multiple projects within tight timeline. TV Commercial Projects: * Nestle - #MunchKaPunch TVC (2014) * Pizza Hut - Pasta Masti (2012) * Nestle - Munch Virat Kohli Promo TVC (2014) * Pizza Hut - Weekday Special (2012) * Nestle - Munch Virat Kohli Tactical (2013) * Pizza Hut Delivery - iPAN Pizzas (2012) * Nestle - Munch 4x4 Launch with BK Vaali (2013) * Pizza Hut - 15yrs 15 Pizza celebrations (2011) * Nestle - Milkybar Choo Launch (2013) s * Pizza Hut Delivery - Fun Family Meal (2011) * Nestle - Munch Rollz (2012) Account Manager with Hakuhodo Percept New Delhi India (June 2008 - September 2010) Client: Maruti Suzuki Automobile: o Lead integrated product launches and independently executed daily tasks from client. o Facilitated monthly meetings with clients to document requirements and explore potential solutions. TV Commercial Projects: * Maruti A-star - Generation A-star (2010) * Maruti A-star - Rock on with Farhan Akhtar (2008)
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