Description
Strong record overseeing all aspects (strategic planning, leadership/execution and measurement) of marketing communications and creative development to support defined organizational strategies and brand positioning. Marketing and communications professional with diverse and extensive experience leading revenue-generating integrated marketing communications campaigns, creative development, and branding initiatives for current non-profit hospital and former Fortune 500 organizations. Dedicated to building and leading cross-functional teams that exceed organizational expectations. Expertise: Strategic Planning, Forecasting & Implementation Public Relations/Media Relations Strategist to Senior Executives (C-level) Social Responsibility & Reputation Management Patient Satisfaction, Customer Loyalty & Industry Awareness Programs Investor Relations, Employee Relations, Crisis Communications, Government Relations Meeting, Event and Trade Show/Conference Planning Branding (Organization & Products/Services) Traditional & New Media Marketing Communications Staff Development & Project and Budget Management