Description
Career Highlights Tidewater Physical Therapy May 2010 - April 2016 - Marketing and Community Outreach Coordinator - Market comprehensive physical therapy and specialty services to physicians in the metro-Richmond area for 12 clinics. Work closely with 12 clinical directors to help them attain quarterly goals encourage them to increase their community involvement. Develop relationships with TV, print and digital media in order to provide content to market to our target audience. Develop relationships with local businesses to provide opportunities for physical therapists and sponsor Mid Atlantic Endurance Athlete Symposium. - Consistently exceed quarterly goals, earning bonuses for performance. - New Clinic Growth: Played key role in above-expected growth for two new clinics by introducing new strategies. Budget Management: Administer $100,000 budget for Richmond region covering print and television ads, events, and sponsorships. Marketing: Collaborate with graphic artist on creation of newspaper ads and a digital marketing partner to develop content for Facebook, website, blogs, emails, and internal employee communication. Television Ads: Led creation of television ad that won the Bronze Telly Award. Special Event Marketing: Identify opportunities to increase market presence through health & wellness fairs, and other events coordinate organization's participation in multiple tradeshows. Advantage MD, Newport News, VA 2009 - 2010 - Regional Manager - Recruited by owner for new position charged with selling medical devices to pain medicine and rehabilitation physicians in metro-Richmond territory. Captured a number of new accounts in highly competitive environment. Career Highlights - Senior Professional Sales Representative (continued) - New Business Development: Built territory sales by forming productive relationships with physicians and influencing neurologists to make presentations to primary care physicians on Ortho-McNeil products. District Ranking: Played key role in district's winning 2006 Mid-Atlantic Regional Business Director's Award for ranking first out of seven districts James River South territory was #1 territory in district. Sales Performance: Ranked #5 out of 68 in region for total sales in 2006 and #6 in 2005 placed #29 in nation out of 298 sales representatives for Axert and in top 25% nationwide for overall sales. - Professional Sales Representative: Ortho-McNeil, Richmond, VA & Raleigh, NC (2001 - 2004) - Sold Ditropan XL, Levaquin, and Ultracet to urologists, orthopedic surgeons, rheumatologists, PM&R, internists, nurse practitioners, physician assistants, and pharmacists. - Ranked #2 out of 68 in region for total sales. - Territory Turnaround: Transformed previously underperforming territory into one of the most profitable ones attained #1 regional ranking for Ultracet out of 68 sales representatives in Mid-Atlantic region. Award: Earned 2004 Representative of the Cycle Award. - Sales Representative: Alza Pharmaceuticals, Raleigh, NC (1999 - 2001) - Marketed Mycelex, Testoderm TTS, and Ditropan XL to infectious disease professionals, urologists, geriatricians, internists, nurse practitioners, physician assistants, and pharmacists. - Turned around underworked territory of Western North Carolina. - Relationship Building: Re-energized territory and established productive relationships with key decision makers by planning and coordinating numerous educational programs for physicians and their staff members. Formulary Approval: Successfully introduced Ditropan XL, achieving formulary approval of promoted products with Duke University's hospitals, clinics, and student health centers. - Trade Show/Marketing Communication Manager: Alza Pharmaceuticals, Mountain View, CA (1994 - 1999) - Held accountability for up to 35 trade shows annually across the United States. Managed vendor and contract negotiations, event logistics, event budgets, and pre - and post-event marketing. Supervised one assistant. Personally attended major trade shows. - Turned around a poorly managed operation into a smooth operation. - Process Improvement: Initiated and implemented organized project management system, collaborated with IT on customized Access program to track event due dates, and ensured product manager's show expectations were met. Trade Show Booths: Partnered with marketing and design team to conceive, design, and create highly complex, million-dollar, trade-show booths that attracted attention of show participants, generated new business opportunities, and increased market awareness of company's products. Promotions: Maximized promotion of products by creating and implementing innovative giveaways for trade show participants. - Legal Assistant: Alza Pharmaceuticals, Mountain View, CA (1991 - 1994) - Assisted corporate attorney by drafting service, investigator, confidentiality, and secrecy agreements. Gained working knowledge of the process for getting products to market.
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