My strengths include extensive project and program management related to marketing, promotions, and events planning initiatives that directly impact revenue generation. Creative and resourceful, I possess a demonstrated history of designing and developing eye-catching collateral that raises awareness. I am well-versed at utilizing multiple strategies to establish and implement comprehensive marketing programs, including direct mail, advertising, and promotional campaigns. Technical and analytical, I conduct complex market research and statistical analysis to review program success, employ alternative approaches, and identify successful concepts through methodical and systematic data evaluation. Drawing upon exceptional interpersonal and communication skills, I work well with diverse groups to achieve goals. Additionally, I excel at establishing strategic partnerships and managing client relationships. I exhibit an aptitude for negotiating and drafting contracts that achieve favorable results.

COMPANY	POSITION HELD	DATES WORKED
APCO International, Inc.	(Confidential)	1/2003 - 1/2010

SCHOOL	MAJOR	YEAR	DEGREE
Embry-Riddle Aeronautical University	B.S. Business Administration/Airport Management	1997	Bachelor Degree
Oakland Community College	Photography	1994	Associate Degree

TYPE	TITLE	URL	DESCRIPTION
Website	LinkedIn profile	media url	My professional network.

Highlights:

• Orchestrated seven trade shows in U.S. and Canada; acquired 95 new exhibitors and increased revenue 24% in four years through creative and resourceful marketing. • Collected and analyzed show data to effectively time campaigns by identifying peak selling times, created demographics reports, evaluated sales trends to determine marketing schedule, and coordinated advertising with 10 industry publications. Partnered with consulting firm to create marketing materials and collateral. • Spearheaded the adoption of Web 2.0 applications, including Twitter to promote event, communicate with exhibitors, and increase target market. • Implemented online, real-time software application allowing potential exhibitors to view space availability, which dramatically decreased the administration related to the booking process by 50%. Instituted an online exhibitor kit that eliminated the paper binder, saving thousands of dollars in shipping and materials costs. • Drafted creative newsletters and exhibitor alerts to communicate show information to 350 participants; increased readership through innovative content. Wrote advertising trade contracts for booths and edited the Exhibitor Rules and Regulation document, which has been used by other shows as a guideline. • Designed and executed a creative postcard/email campaign that raised awareness and participation of event.

Companies I like:

Fortune 500 in industries related to energy, construction, transportation, defense and or communications.

Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
HTML
Constant Contact, Magnet Mail, Openfax
Copywriting

• Marketing
• Social Media
• Web 2.0
• Creative
• Event Planning
• Project Management
• Copywriting
• Freelance

Directed, planned, and executed the annual international exposition focused on public safety communication issues and homeland security, attracting 6,000 attendees and 350 exhibitors. Program generated $1.8 million annually, which was the largest portion of the organization’s revenue. Managed relationships with key companies, including Motorola, Verizon, Harris, and EF Johnson.