Description
Summary: I have more than 28 years of experience in leading Marketing Divisions for large corporations - MetLife, General American, and Life Insurance Company of the Southwest. I also have created sales, marketing and advertising and social media programs for National Marketing Organizations, Brokerage General Agencies, broker-dealers, small companies and start-up companies. As a marketing officer, my strengths include: * Developing integrated marketing, business and communications plans to increase and drive overall sales strategy and profits. These programs include lead generation, organizational and agent recruiting, training, product development recommendations, promotion and sales concept kits. * Strong background in life insurance and annuity products and sales * Building key relationships in the industry by working with and recruiting National Marketing Organizations, FMOs, Brokerage Agencies and independent and captive agents. * Manage and build a strong sales team of Regional Vice Presidents * Creating and promoting a national brand identity through national and local advertising * Strong leadership abilities, strategic planning and fiscal management skills * Aptitude to take complex issues, deciphering them and developing clear and effective communications by developing advanced sales e-kits and concepts
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