Description
Profile: A multi skilled professional with diverse expertise in event planning, marketing and project management providing cost savings, flawless execution and stakeholder satisfaction * Passionate results-oriented professional with a Event Planning focused attention to detail and flawless execution of complex projects. and Marketing Conceptualizing * Visionary leader with expertise in event execution, brand imaging, communicating concepts, team and Design development and process improvement. Negotiations * Talented professional who brings a holistic Project approach to marketing, design and promotional presentation always including the commercial Management aspect. Budget * Gifted and highly motivated to create strategic Development alliances with organization leaders to effectively align with and support key business initiatives. "Bill and I worked together on the Rock n Roll Expo tour for 6 years and I learned I could depend on him to always make sure the details were carefully managed. I knew that when problems arose, Bill would always come to me with a creative solution. Bill is also great at building relationships with stake-holders and that's an important skill set that I value." Mary Storm, VP of Merchandise and Expo SPOTLIGHTED SUCCESSES * Planned, executed and managed 130+ Rock n Roll Marathon, Tri-Rock, Muddy Buddy and Womens Running Series trade show expos, serving 2.1M athletes and 5+M attendees and generating $7+M in merchandise revenue and $18+M in tradeshow booth sales. * Part of the marketing team responsible for creating a new brand identity and marketing plans for multiple sporting events. * Negotiated comprehensive decorator contracts resulting in 24% savings in event set-up/tear-down costs. * Implemented a centralized Point of Sale (POS) system for all events and online sales resulting in a 60% decrease in transaction times and a 15% increase in profitability.
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