Description
Dynamic Marketer with solid experience in Customer Relationship Management including Retention, Acquisition, Loyalty/Rewards, Direct Response, Database, Online and Creative disciplines.
Work Experience
COMPANY | POSITION HELD | DATES WORKED |
---|---|---|
America Online/Time Warner | (Confidential) | 5/2001 - 12/2006 |
MyPoints.com | (Confidential) | 2/1999 - 4/2001 |
Education
SCHOOL | MAJOR | YEAR | DEGREE |
---|---|---|---|
Drake University | Advertising/Media | 1989 | Bachelor Degree |
Accomplishments
Job Skills
Keywords
Responsibilities
Developed Retention Marketing capabilities and programs for business unit tasked with addressing member attrition and driving profitability. Led teams through all campaign phases (Concept/Strategy, Design, Execution, Analysis)