I develop/update and implement policies, procedures, and guidelines for multimedia content creation, production and distribution. Working with internal and external teams, I help to define and refine business and creative strategies, creating digital, online and interactive destinations and original, multimedia content (and live events) that strengthens and unleashes the power of brands - connecting and engaging with consumers and fans in unique ways that create loyalty and generate (identify, create and maximize) revenue. From creating interactive and multimedia websites (that provides brands the ability to collect and analyze vital consumer and media usage information) to creating, producing and sponsoring original content for broadcast, web and mobile, to product placement in all media and creating live events - it is all about unleashing the power of a brand. I have superior project and account management skills and I am extremely strategic, creative and flexible with an outstanding client orientation. I have a deep understanding and knowledge of the current digital landscape, including web development, online community development, online video programs and campaigns, emerging media, and trends in interactive experiences, social media and mobile. I enjoy working closely with clients developing and aligning digital strategies and providing innovative, multimedia creative solutions - including global event development, production and marketing, social media, digital/interactive marketing, direct response, e-commerce and public relations. I’m focused on creating innovative, engaging, effective and award-winning multimedia work, creating new revenue generating streams and winning new business. I create innovative, interactive and multimedia content | experiences that motivate, inspire and change how people talk, act, think and feel about brands. They are the result of my more than 20 years of experience and expertise in the development of creative and business strategies, managing digital projects, multimedia and event production, sponsorship activations, data, analytics, user experience, media and technology. These experiences are supported by the use of traditional, digital, social and mobile media, as well as new technologies and invented media.

Highlights:

• Creative Director
• Digital Communications
• ECommerce
• Multimedia
• Project Management
• Business Strategy
• Creative Strategy
• apparel
• Automotive
• Media Relations
• Merchandising
• Packaging
• Public Relations
• Publishing
• Quality Assurance