VP of Marketing & Sales 25+ years experience

Hello, I am a Marketing Guru and the Swiss army knife of creative Marketing Directors. I am currently the VP of Marketing & Sales at ViewPlus Technologies. I have been successfully marketing niche products in a niche market, and I am the Lead Marketing and Communications Director for Voiceye® SaaS software. I am responsible for budgeting and designating marketing dollars for programs that offer specified targets the information they need to make a rational buying decision. I have built marketing departments of 27 or more team members from the ground up, as well as managed multiple marketing and sales department budgets of 1.3M+. I have owned two full-service ad agencies and a printing company with annual sales volumes of 250K+. I’ve managed very talented and marketable creative teams and still have excellent relationships with many print and trade show vendors. All of my businesses were sold for profit. As you read my resume, you will see that I am:
 • Relationship driven • Able to maximize the value of the relationship • Target market focused • Familiar with multi-step buying processes, and longer sales cycles • Aware of the value of brand identity created on personal relationships • Successful in driving rational buying decisions by sending the proper messages I am proficient at converting prospects into customers, even when the process is longer and more involved. I focus on relationship building and communication using marketing activities that generate leads that can be nurtured during the sales cycle. I use 25+ years of marketing know-how to educate various players in the target audience, knowing that the decision to purchase is usually a multi-step process involving more than one person. I am highly successful with integrated touch campaigns that include direct mail, telemarketing, Web casts, newsletters, e-campaigns and face-to-face follow up meetings to discuss the businesses requirements in more detail, and move the prospect through the sales cycle. I find that most of my prospects are motivated by saving money, increasing productivity or raising profitability. I am driven, focused on ROI, and energized by developing successful marketing messages and programs that speak to my prospects’ needs and desires. I would invite the opportunity to visit with you in person about this career choice, exploring the possibility that this may be a good fit for both of us. My resume is attached, and I have included a list of my competencies in the document. Best regards, Bec McDonough Marketing Experience: Executive Level Processes: Strategic Plan Annual Budgeting Executive compensation Communication Strategic alliances & partnerships Business development Partner alliances/contracts Trade show planning/participation Vintage Chart Management New Development funnel Proposed addition to VC Develop checkpoints (go/no go) Current portfolio review Sales Processes: Channel management Dealer contracts Dealer terms (financial) Channel relationships Direct sales ST forecasting Prospect qualification Order origination Sales support Promotions/co-sponsorship Special terms/pricing Market Research Market Assessment Target Market Identification Product Development Processes: Product specification Project plan Industrial design Vendor selection Develop checkpoint reviews Beta testing partners Marketing documentation Product management Future product definition Future product forecast Future product develop cost Future product target costing Future product GTM plan GTM partners Product release readiness/Pricing Long term forecasting Product lifecycle management Marketing Finance Processes: Annual Budgeting Process Customer setup Invoicing completion Monthly close Staffing Processes: Recruiting/Interviewing/Hiring Compensation/Employee records Performance/Evals./Feedback mgmt. Employee relations Creative/Production Processes: Concepts/Design Digital file production Web presence Collateral Packaging Design Advertising Print/Radio/TV Video Production Media Placement Exhibits/Trade Show Booths Print production Vendor selection Scheduling/Tracking Budgets/Costs Supply Chains RFQ’s

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