Description
Recognized CPG design leader who delivers world-class packaging and brand identity design initiatives, coupled with innovation programs, on both the global and regional levels.Works in strong partnership with marketing teams to champion design and lead strategic design vision. Develops dynamic marketing design strategies, creative briefs, and execution plans with a passion to win in the marketplace. Advocate and thought-leader on the critical importance of Sustainability in packaging and on package design’s changing role in e-Commerce. Collaborates closely with cross-functional teams and external design agencies to optimize packaging and deliver exceptional results that push the boundaries of design. Leads, inspires and mentors design staff with experience in both in major corporations and key NY design firms.