Creative Services - Copywriting + Visual Design - Advertising/Marketing Communications

I’m a creative: a web copywriter and inventor of ad campaign concepts. I owned an ad agency with a partner for many years, and now offer “blue-sky” creative ideas on guerrilla advertising. My degree’s from UCLA, in Design, so I can do both copy and sketches for packaging, internet/interactive copy and direct-mail, too. My experience is managing creative services departments and marketing programs for the manufactured consumer products industry. I was VP and Creative Director at a direct response ad agency for 7 years, creating radio and TV ads. I enjoy doing hands-on visual design direction and developing the copy myself, while collaborating closely with my graphics team for pre-press & production. I do a lot of research getting to know customer wants, pain points and lifecycle of purchase to determine the potential ROI, and then working within your company guidelines to make magic happen. I’d be thrilled to share more about my background and want to learn if I can help you with your clients’ projects.

Creative Writer