Please accept my resume in consideration for the available oppurtunities. I am quite interested in the role and believe my proven experience in category management, sales, client servicing, extensive research and communication, along with my educational background in Economics & Business administration will enable me to make valuable contributions to the company. I am currently with Etisalat Misr, a leading mobile third entrant operator as the Senior Manager of Research and Intelligence, a marketing division based in Cairo, Egypt. I have full accountability for all the research work serving the entire company as well as all intelligence competitive activities in addition to a full in house integrated research function. Pre-Etisalat I worked as a Marketing Manager for several FMCG multinationals, namely DANONE and Formageries bel in their offices in Egypt, I had also started off my career in client service management in MEMRB Research Corp which was later bought by Synovate. Being exposed to research and brand management I was responsible for a wide variety of product portfolios and their launches ,within brands such as Ariel, Pampers, La vache qui rit, Kiri, LU, Prince and finally telecommunication brands via Eitsalat. I developed strong brand strategy, product portfolios, financial competency and innovative marketing thinking in my marketing jobs. I have worked on the re-launch of La vache qui rit in the Egyptian market in 2001 and the launch of all Danone biscuit products within the Egyptian market for the first time. Additionally, my experience includes launching the research and intelligence unit from scratch in the leading operator Etisalat and hiring exclusive research agencies namely IPSOS, TNS and GFK, and a fully integrated in house unit. Having worked on both sides client and client servicing enables me to work effectively with profound research knowledge , yet with a major edge of being a business owner, hence, aid clients in taking effective decisions and choosing the best scope of research that fits their needs. Etisalat holds a worldwide ranking in the telecommunication third operator launches, most innovative operator, best EBIDA as a third telecommunication provider and highest number of subscribers for a third operator. I am a team player who can easily communicate and integrate effortlessly with diverse teams from different cultural and lingual backgrounds. I perform exceptionally well under pressure and I am an active social communicator. I am quite motivated, eager and intrigued with learning and improving my skills. I am at my best when new business processes are developed or existing ones are challenged.

Highlights:

• consumer research
• marketing
• qualitative moderator
• advertising
• trade marketing
• analysis
• strategy
• brand management