Design Strategist

For over 16 years, Basak has been providing design services in a variety of roles, her approach rooted in the philosophy that successful design must be linked to a client’s core business strategy. Whatever she takes on, she works on multiple levels, advancing an organization’s business goals while meeting the aesthetic, technical and practical requirements of a given project. Basak is a(n): EXPERIENCED STRATEGIST Passionate about delivering greater value to clients by combining expertise in business strategy with a long history as an industrial designer. See from dual perspective that bridges the realms of strategy and design, opening up new possibilities for creative solutions that bring proven business benefit. CREATIVE LEAD Translated insights into brand-enhancing products that deepened customer loyalty and drove increased volume. PRODUCT DESIGNER Expert at balancing the business needs and goals of international multidisciplinary creative teams. QUALITY DRIVEN PROJECT MANAGER Well seasoned in product development, and in establishing strong vendor relationships that result in repeated delivery of successful projects to global clients.

Administrative Services Manager