Description
Profile Experienced and innovative sales & marketing professional with expertise in direct sales and management, advertising (Digital, Print, TV, Radio), business development, marketing principles, promotion & events, and client communication. Career Highlights OwnerIQ *Introduced and implemented co-op processes and relationships within this second party data sharing, digital advertising start-up. *Doubled revenue YOY in the independent channel, adding over 100 new dealers. *Success propelled due to several existing dealer, manufacturer and distributor relationships. Boston Globe Media *Initially hired as Co-op Manager and acquired two additional roles including managing a Non-Traditional Revenue (NTR) generation program and Ad Sales Manager, Boston Globe Magazine. *Increased Globe Magazine revenue 48% during my tenure. Comcast Spotlight * As Co-op Manager, achieved highest industry Co-op as a percentage of billing due to introduction of processes, procedures and internal/external promotion of co-op funding as a revenue driver. *As an Account Executive, consistently on Top 3 list of billers in the region. *Qualified for several sales incentive trips and awarded additional sales recognitions. Career Chronology ownerIQ, Boston, MA 6/2016 - 4/2017 Co-op Programs Manager- Designed, sold, streamlined and managed manufacturer co-op advertising programs for independent retailers. Cultivated and managed manufacturer and distributor relationships across sales, brand and marketing departments. Trained and collaborated with staff on all things co-op. Boston Globe Media, Boston, MA 9/2010 - 6/2016 Integrated Business Development & Co-op Advertising Manager, Globe Magazine Ad Sales Manager-Developed new in-house co-op advertising processes including Account Executive training and communication with resulting Co-op revenues in excess of $2 million/year. Crafted and presented co-op advertising programs (internally and externally) including digital and print components. Directly sold several event sponsorships to National CPG and Automotive clients. Reinvigorated and managed successful NTR program resulting in an average of $750K incremental per year. Candice A. Geers Page 2 617-462-8123 WGBH, Boston, MA 9/2008-9/2010 Director, Business Development: Local Corporate Sponsorship - Brought in over $1 million in new and renewal sponsorship commitments. Regular sales communication with high level corporate decision makers. Developed and managed client sponsorship opportunities on radio, television, digital, print and live events. Category concentration included the healthcare, finance, utility and construction categories. Angels Healthcare, Abington, MA 9/2007 - 9/2008 Business Development Manager: Red Fibers Communications and GreenLeg.com - Initial employee of start-up medical media company and medical jobs website. Developed, designed and sold various promotional vehicles for the medical community including patient education newsletters, brochures, in office signage and surveys. Launched, populated and promoted a worldwide medical jobs website.
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