Description
Work Experience
COMPANY | POSITION HELD | DATES WORKED |
---|---|---|
(Confidential) | (Confidential) | 5/2006 - Present |
Education
SCHOOL | MAJOR | YEAR | DEGREE |
---|---|---|---|
McGill University | Marketing | 2006 | Bachelor Degree |
Accomplishments
Highlights:
Companies I like:
Estee Lauder, COTY, Firmenich, International Fragrance House, Bloomberg
Job Skills
Keywords
Responsibilities
•Conducted detailed research and analysis on industry structure and competitive landscape of the US fine fragrance market to understand market positioning of principal brands and consumer preference trends, leading to the creation of marketing presentations tailored to client's needs
•Synthesized quantitative data with qualitative trends to identify gaps and provide recommendations to clients on innovative product concepts to address unmet needs; recommendations were incorporated into 2007 marketing plan and 3-year new product development calendar