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Senior Search Analyst Online Marketing, Austin, TX
Looking to have a career in marketing
Account Manager
About Me
Industry: |
Marketing & Advertising |
|---|---|
Occupation: |
Account Manager |
Highlights: |
o Millennium & Copthorne Hotel – US Hotels: more than double their ROAS from 12 to 25-35, average of 25% increase in numbers of orders compare with the same week last year o Citibank : achieved yearly credit card application in 3 months, achieved yearly loan application in 9 months o HP (TSG division): continuously fine tuning the campaign to improve no of download. o HK Disneyland : achieved target CTR |
Education level: |
Master |
Will Relocate: |
No |
Major Responsibilities
o Manage large scale ad-spend across multiple clients including three Fortune 500 Companies
o Pre-sales project including proposal development not limited to analyze performance of Customer’s past PPC campaigns, keywords research and traffic estimation
o Creating, Implementing, tracking, analyzing and optimizing Paid Search Campaigns across Google AdWords, Yahoo Search Marketing, Microsoft Ad Center.
o Recommend on-going ad creative and bid strategies to improve ROAS or CPA
o Develop custom weekly & monthly reporting deliverables for each client by analyzing ad spend and result gathered from their analytic software.
o Lead bi-weekly or monthly call/meeting with client to present results and recommendations
o Provide best practices recommendations for PPC deep linking landing page.
o Provide SEO site analysis to identify weaknesses, make recommendation on site improvement
Work Experiences
6/2008 - 12/2009
dgm
Individual Contributor
- o Manage large scale ad-spend across multiple clients including three Fortune 500 Companies
o Pre-sales project including proposal development not limited to analyze performance of Customer’s past PPC campaigns, keywords research and traffic estimation
o Creating, Implementing, tracking, analyzing and optimizing Paid Search Campaigns across Google AdWords, Yahoo Search Marketing, Microsoft Ad Center.
o Recommend on-going ad creative and bid strategies to improve ROAS or CPA
o Develop custom weekly & monthly reporting deliverables for each client by analyzing ad spend and result gathered from their analytic software.
o Lead bi-weekly or monthly call/meeting with client to present results and recommendations
o Provide best practices recommendations for PPC deep linking landing page.
o Provide SEO site analysis to identify weaknesses, make recommendation on site improvement
3/2007 - 12/2007
