Description
Summary Possessing a rare combination of corporate and agency brand marketing aptitude. Particular expertise in consumer research, new product development, business strategy, brand positioning and advertising. Accomplishments * Joined a $6MM family-owned company about to declare bankruptcy and turned it around to become a formidable regional competitor in the travel/transportation sector, now at $9MM in annual revenue * Initiated a career in advertising that successfully branded and achieved market leadership and record profits for products from Philip Morris, Johnson & Johnson, Chesebrough-Ponds, Revlon, Lever, Remy Martin, General Motors, DoubleTree Hotels, Finnair, Tropicana Casino * Founded a company to market The Florida SmartCard™ and negotiated strategic alliances with three international airlines, Alamo Rent-A-Car, and 500 restaurants in Florida to sell this affinity card to Florida-bound travelers Accomplishments * Joined a $6MM family-owned company about to declare bankruptcy and turned it around to become a formidable regional competitor in the travel/transportation sector, now at $9MM in annual revenue * Initiated a career in advertising that successfully branded and achieved market leadership and record profits for products from Philip Morris, Johnson & Johnson, Chesebrough-Ponds, Revlon, Lever, Remy Martin, General Motors, DoubleTree Hotels, Finnair, Tropicana Casino * Founded a company to market The Florida SmartCard™ and negotiated strategic alliances with three international airlines, Alamo Rent-A-Car, and 500 restaurants in Florida to sell this affinity card to Florida-bound travelers Repositioned Benson & Hedges Robinson, Yesawich & Partners, New York, NY Increased government sales +500% for all Unilever brands, including Vaseline Intensive Care Lotion, Ragu, Ponds, Elizabeth Arden, and Dove beauty bar. Managed all advertising for 120 DoubleTree hotels, resulting in +15% occupancy rates. Positioned Tropicana Casino of Atlantic City as the premier slot property, capturing #1 rank in slot revenue for four consecutive years. Philip Morris' #2 brand to address the issue of social acceptability for smokers - thereby regaining its reputation as the most innovative brand in the category. Launched Dunhill brand in the US. Launched RMS brandy a creation of Remy Martin and Schramsberg Vintner of California introduced The Macallan scotch to the US market. Managed the Tri-State Cadillac Dealers Association-GM's largest dealer group (NY/NJ/CT).
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