VP/ DIRECTOR - CONSUMER INSIGHTS / MARKET RESEARCH, Open to Relocation

Business Strategy / Market Intelligence / New Product Strategies / Brand Awareness / Analytics International / Agency Management / ROI / Risk Assessment / Market Segmentation / Team Leadership Broad-based consumer insights executive with extensive experience in opportunity identification, marketing optimization, risk management and shopper development. Skilled in creation of comprehensive marketing strategies with extensive experience in marketing mix modeling, segmentation and various forms of quantitative and qualitative marketing research. Can contribute quickly by: * Developing new product concepts and aggressive go-to-market plans * Expanding established brands, reducing risk and improving ROIs * Turning consumer/shopper insights into actionable business strategies * Recruiting, training and mentoring teams of top performers A hands-on manager with a collaborative management style. Organized and highly-analytical with strong problem-solving skills. Received an MS degree in Business Marketing Research from the University of Wisconsin (received Bob Drane Award as distinguished graduate) and a BSBA degree in Marketing from Carroll University.

Account Manager