I'm like a younger, female Tom Peters. I gravitate to organizations that are crazy for new ways of thinking, doing and connecting people. Challenger brands that are about strategic growth - not just wanting to grow for the sake of growing. Companies that are willing to take a risk - who know what they stand for as well as what they don't. Pragmatic dreamers and passionate people. I prefer Davids to Goliaths, builders over optimizers, scrappy over safe, possibilities over pedigrees.

COMPANY	POSITION HELD	DATES WORKED
(Confidential)	Partner, Freelance/Contract	1/2012 - Present
Beam	Manager - Consumer Insights	11/2009 - 1/2012
LeTourneau University	Adjunct Instructor	8/2008 - 6/2009
Acxiom Corporation	(Confidential)	8/2003 - 6/2008
DDB	(Confidential)	8/1998 - 2/2003

SCHOOL	MAJOR	YEAR	DEGREE
West Texas A&M University	Business Administration	1997	Master Degree

TYPE	TITLE	URL	DESCRIPTION
Blog	Tom Peters	media url	blog, videos, books & stuff
Magazine	Entertainment Weekly	media url	pop culture hits and misses
Website	eatbigfish	media url	blog, links, resources
Website	Springwise	media url	emerging business models and ideas
Website	Spotify	media url	musical discovery
Website	Pinterest	media url	visual inspiration and moodboards

Highlights:

I have: - won EFFIES and a Bronze Cannes. - helped make big brands bigger and helped launch startups. - built custom leadership development programs geared to identifying and investing in emerging business leaders. - helped nonprofits better define and progress towards their vision - improve retail experiences - written, developed and taken concepts from idea to prototype to shelf

Companies I like:

Lush, Athleta, Zappos, Jones Soda, Tom's Shoes and many, many more.

Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Software Implementation
Requirements Analysis & Specification
Leadership
Competitive Intelligence
Market Research (Qual
Concept Development
Strategic HR / leadership development

• marketing
• account planning
• branding
• qualitative research
• consumer insights
• innovation
• communication and writing
• leadership development

I'm a consumer detective, a maven of moderating and an instigator of insights. I use data and qualitative consumer research to figure out what people do, why they do it and use it to improve brand engagement, sharpen focus and fuel growth. I help build brand pipelines that generate emotion. I've hit the trifecta - working on the client/brand side, the agency planning side and now on my own. I dig in and provide actionable recos that I see in creative campaigns, in-store and in other forms of activation.