Description
Award winning creative leader who demonstrates extensive knowledge in design, storyboarding and administration of innovative concepts to include visual branding, advertising, digital and integrated 360° marketing campaigns with extensive national brand experience. Expertise in Consumer Packaging Products, Health Care, b2b, automotive, fast food, beverage. beer, retail, travel/destination, out of home, packaging, digital, social and guerilla marketing. Proven abilities in managing and leading creative teams and departments, developing strategic creative solutions from concept through execution. Creative lead in ideation of unique creative concepts for assigned accounts and key wins in many new business pitches and a skilled presenter, successful at building strong relationships with clients. Viewed as a hands-on leader and team player with proven abilities in the managing creative departments. Can ideate multiple creative efforts, from rough to comprehensive, in all media. A top communicator with solid negotiation, problem resolution and client need assessment aptitude. I owe my many successful creative years to the guidance, discipline and encouragement from good bosses and older senior team members. It was once a key part the Burnett/Bernbach advertising culture that raised me. This culture taught me that if it doesn’t sell it’s not creative. I have benefitted by using my AD and CD skill to bring many writing partner’s ideas to light. These experiences have taught me to stay current, relevant and fresh by appreciating and recognizing the drive of my younger creative partners and associates. My philosophy is to create a competitive edge for any product requires identifying the key insight found within, allowing the selling message to seek out and then motivate the appropriate target I have been only able to constantly evolve my skill set and stay ahead of the curve by working and sharing ideas with other creative thinkers. I have been only able to constantly evolve my skill set and stay ahead of the curve by working and sharing ideas with other creative thinkers. ROBERT RATH /Columbia Court / Broomfield, Co 80023 H 720 389 5882 C 224-532-3542 bobrath@yahoo.com bobrath@yahoo.com sample of my materi
Accomplishments
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