Description
Experienced marketing professional looking for a new challenge in developing effective marketing communications that increase brand awareness and ROI.
Work Experience
COMPANY | POSITION HELD | DATES WORKED |
---|---|---|
(Confidential) | Sales and Marketing Support | 6/1999 - Present |
Education
SCHOOL | MAJOR | YEAR | DEGREE |
---|---|---|---|
Avila University | Business Administration | 2004 | Bachelor Degree |
Accomplishments
Keywords
Responsibilities
Facilitate biweekly team meetings to review current and upcoming marketing activities
Ensure consistent branding and messaging in communications throughout the business
Strategize with marketing team to prepare marketing communications (direct mail, website, email, literature, presentations and newsletters) that support marketing goals
Develop and execute advertising plan to support marketing strategies with marketing team
Plan and execute a 40+ annual trade show program involving various sized shows and involving different promotion and communication strategies
Research market, industry, and competitive information for the development of strategic plans
Implement Customer Survey program on a quarterly basis to determine client satisfaction and needs for future services
Develop, maintain, and analyze annual marketing budget and expenses to allow for forecasting and planning of company finance activities
Serve as Super User for CSM database and provide weekly reports that track current sales goals
Review and format proposal documents to ensure consistent branding and adherence to RFP requirements