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Barbara M

Marketing Communications Specialist with 20+ Experience

Occupation:

Advertising

Location:

San Diego, CA

Will Relocate:

YES

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Self Description: Personality: Self-driven, results-oriented with a positive outlook, and a clear focus on high quality and business profit. A natural forward planner who critically assesses own performance. Mature, credible, and comfortable in dealing with senior big company executives. Reliable, tolerant, and determined. Empathic communicator, able to see things from the other person's point of view. Well presented and businesslike. Sufficiently mobile and flexible to travel up to a few days a month. Keen for new experience, responsibility and accountability. Able to get on with others and be a team-player. Specific Job Skills: Able to communicate and motivate via written media. Understands the principles of marketing and advertising cost-effectiveness, including market sector targeting, product offer development, features-benefits-solutions selling, cost per response, cost per conversion, etc. Appreciates need for consistency within company's branding and marketing mix, especially PR and the Internet. Experience in managing advertising and marketing agency activities. Computer skills: Adept in use of MS Office 2000 or later, particularly Excel and Word, PowerPoint, Internet and email. Business and Selling Skills: An excellent face-to-face and telephone communicator. Able to demonstrate success and experience managing major accounts customers and large contracts or even a business, particularly achieving genuine sales development. Have background in business support services. Literacy and Numeracy: Able to understand profit and loss calculations and basic business finance, e.g., gross margin percentages and calculations, depreciation, capital and revenue expenditure, cash-flow, overheads, etc. A very competent writer of business letters, quotations and proposals.

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COMPANY POSITION HELD DATES WORKED

i.Access, Inc. (Confidential) /2005 - /2006
Rifle.com Ads, Inc. (Confidential) /1999 - /2005
Reader's Digest (Confidential) /1994 - /1999
Consolidated Broadcasting Network (Confidential) /1990 - /1994
Radio Philippines Network (Confidential) /1987 - /1990
Media Pulse, Inc. (Confidential) /1985 - /1987
Technology Resource Center ( Popular Technology Program) (Confidential) /1982 - /1985
State Accounting & Auditing Center (Confidential) /1979 - /1982
Institute of Mass Communication, University of the Philippines (Confidential) /1978 - /1979
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Highlights:

Accomplished Marketing Communications Specialist

Companies I like:

Multi-nationals, broadcast network

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