* Marketing/Branding Initiatives: Established strong image for the company - Trust, Integrity, Respect, through marketing activities. This resulted in my assigned market showing a 200% increase in sellable products and stronger name branding and recognition. Inducted into the Campbell Soup Hall of Fame for winning five world sales awards. * Business Development: Drove annual revenue increases from $20M to $32M in the Birmingham market for a single retailer through product repositioning deployed marketing campaign that led to improved relationships with 5 top end users world-wide. Increased WalMart specific stores for Coca Cola brands from $700,000 annually to $1.3 million in sales * Partnerships & Alliance: Initiated and fostered effective relationships with Wal-Mart and Publix industry leaders and executives, advancing product visibility and acceptance. This led to faster market penetration and reduced cost. * Marketing & Sales Initiatives: Captured 10% revenue increase, 35% marketing cost reduction, and 7% gain in retail market share through combination of cross-merchandising, strategic alliances, and centralized pricing integration for assigned territory. * Market Expansion: Secured 27% region profit margin increase, 5% retail market share increase, and 9% wholesale market share gain through leadership of 90+ retail/wholesale grocery facilities in the greater Birmingham market. Led US territories to contribute $20M+ to corporate revenue returns.

Highlights:

• Advertising
• Business Development
• Integrate
• Leadership
• Light Emitting Diode
• Marketing Management
• Merchandising
• Microsoft
• Microsoft Excel
• Microsoft Office