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Elizabeth O

Public Address System Announcer

Occupation:

Public Relations Specialist

Location:

Dallas, TX

Education Level:

Bachelor

Will Relocate:

YES

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Profile * Sixteen years of Television Executive Account Management experience with five years of Regional Sales Management and one year of National Sales Management. I am a strong leader focused on goals and outcomes. My strengths include organization, planning and team motivation. Through planning and preparation I anticipate changes in our selling environment and not just react to them. I am a collaborative team player with staff, peers and management. * Provides leadership for the broadcast/web sales teams, to include performance evaluations. * Develops and executes sales strategies which result in exceeding revenue targets in local, national, eMedia and new product revenue. * Manages inventory and revenue forecasting. * Calls on accounts with Account Executives. * Performs other duties as assigned. Accomplishments * New business, consistently in the top 3 with WSAZ * Created a successful real estate program that was introduced to the television market adding new homes to the show on weekly bases. This program brought over 40% of new real estate business from the previous year. * Developed and implemented a Christmas marketing campaign that consisted of 20 to 30 businesses. Over 90% of the merchants were successful in raising their market share that they implemented this type of advertising into their yearly marketing budget * Increased the TV station's market shares with the ad agency business. * Successfully managed major local and regional ad agency accounts which resulted in new generated business, increased market share with Ad agencies, increased local direct business. Accomplishments * New business, consistently in the top 3 with WSAZ * Created a successful real estate program that was introduced to the television market adding new homes to the show on weekly bases. This program brought over 40% of new real estate business from the previous year. * Developed and implemented a Christmas marketing campaign that consisted of 20 to 30 businesses. Over 90% of the merchants were successful in raising their market share that they implemented this type of advertising into their yearly marketing budget * Increased the TV station's market shares with the ad agency business. * Successfully managed major local and regional ad agency accounts which resulted in new generated business, increased market share with Ad agencies, increased local direct business.

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