Global fmcg brand management

SCHOOL	MAJOR	YEAR	DEGREE
Wake Forest University	Marketing/Advertising	1993	Master Degree

Highlights:

Companies I like:

Frito Lay, Lance, Nabisco, Kellog's

• Brand

Extended brand position through new products, package configurations, and sales channel extensions, increasing brand income from $12 million to $20 million in two years. National distribution in Sam’s and CostCo club stores. • Starting with a base of zero developed a $7 million Food Service program within 3 years by marketing products to schools, airlines and convenience stores.