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Catalog Marketing Director
Creative, Catalog and Direct Mail Marketing Executive with exceptional skills in business development and management for both B2B and B2C, including but not limited to • Development of unique online traffic building programs driving Web Sales from print. • Target market and audience definition. Market test modeling / implementation. CRM. • Direct marketing campaign concept / design and “offer” copywriting. • Concept direction in building and executing mail plans, backend analysis, re-testing and rollout. • Catalog management – negative to positive cash flow in 16 months. • Dynamic, flexible, inspirational leadership style. • Staff management, eliciting the best from creative contributors, sales and marketing teams and suppliers. • Identification and management opportunities for strategic alliances. • Increased ROI via strategic planning. • Identification of trends in consumer markets and capitalization on emerging technologies.
Director, Business Development
About Me
Industry: |
Marketing & Advertising |
|---|---|
Occupation: |
Director, Business Development |
Education level: |
Associate |
Will Relocate: |
Yes |
Location: |
Greenfield, NH |
