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RssProfessional Marketing and Communications Leader

Marketing Communications Management role in a progressive, growth oriented business seeking a hands-on, collaborative, and effective team leader to drive top line performance and ensure bottom line efficiencies.

Administrative Services Manager

Glenside, PA

About Me

Industry:

Management & Business

Occupation:

Administrative Services Manager
 

Education level:

Bachelor

Will Relocate:

Yes

Location:

Glenside, PA

Work Experiences

9/2003 - 6/2008

Wolters Kluwer health

Director / VP

  • Established customer focused product-marketing platform and created a centralized team to deliver programs throughout the Business Unit (BU). Developed expert internal resources and identified external suppliers. Expanded the influence of the marketing team across the BU and into Division to improve business integration.

1/1998 - 7/2003

ARAMARK Corp

Director / VP

  • Developed marketing strategies, created business development plans, and led implementation of merchandising programs. Transformed the retail merchandising business unit, refocused promotions, led product selection, and completed a major catalog redesign. Prepared business proposals, developed content and analysis for presentations, and created divisional marketing collateral. Managed department financial performance with an annual budget of nearly $6 million and a staff of 22.

9/1996 - 11/1997

Advanta Consumer Financial Services

Manager

  • Directed creative strategy and production of direct mail marketing programs (approx. 200 million packages annually) including rollouts, creative, or product package testing. Initiated new testing strategies, monitored results, and applied new creative approaches. Managed existing relationships with advertising agencies and print suppliers while broadening the vendor base and upgrading production agreements. Conducted agency reviews and implemented competitive bid processes with vendors to reduce operating expenses.

8/1985 - 9/1996

Prudential Ins. Co. -- AARP Ops.

Manager

  • Supervised creative direction, scheduling, and production of direct mail and advertising materials. Oversight of AARP brand image and use. Managed account-related and corporate communications projects. Produced executive presentations and proposal materials for Trustee meetings and business planning conferences. Initiated, researched, and managed the conversion from traditional paste-up process to desktop publishing system including process development, staff training, and technical support.

Education

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