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Results Driven Director / VP of Marketing
Providing leadership, strategy & operational direction for multichannel merchants; Maintains senior level contact with agency creative, account management and client services staff; Marketing strategy & creative development for product introductions/launches; Brand & corporate identity; Grassroots, viral, & non-traditional marketing; Sponsorships, brand partnerships, co-branded productions and licensing expertise; Mobile & social media applications development & marketing.
Director
About Me
Industry: |
Marketing & Advertising |
|---|---|
Occupation: |
Director |
Education level: |
Bachelor |
Will Relocate: |
Yes |
Location: |
Plano, TX |
Work Experiences
6/2008 - Present
(private)Executive
- Responsible for establishing and executing the brand positioning, while developing advertising, marketing, and promotional campaigns to support growth strategies - increase subscription base and ad revenue. Lead SEM/SEO, web media, mobile and other new/emerging medias. Oversee the software development life cycle in partnership with the CEO and CTO. Manage all external partners
7/2006 - 5/2008
Crispin Porter + Bogusky
Director / VP
- Managed Miller Lite, American Express Open and Domino’s Pizza businesses. Led projects from strategy through development, launch and measurement. Tracked research, sales, data and competitive activities for brand and their competitors. Developed corporate identities and brand positioning for Miller Lite (Man Laws) and Domino’s Pizza (You Got 30 Minutes). Managed content supervisors and mangers day-to-day activities
12/2004 - 3/2006
Office Depot
Director / VP
- Directed corporate advertising campaign planning and execution for $14 billion company with more than 50,000 employees. Administered $55 million campaign targeting mainstream, Hispanic, and African-American audiences. Oversaw media buys encompassing local and national television, radio, print, and online media. Directed production, editing, and approval for more than 45 television spots and 60 radio advertisements. Achieved buy-in from numerous departments on creative concepts and presented campaigns to senior management for approval. Tracked research and sales data to inform management decision-making. Developed and monitored branding guidelines and standards. Trained staff on media and production procedures
1/2003 - 11/2004
Office Depot
Director / VP
- Developed and implemented brand-building advertising, marketing, and promotional campaigns to support targeted products. Conceived and executed quarterly campaigns, including “Back to Business,” “Small Business Month,” “Back to School,” and “Holiday” promotions. Devised strategy and print/online/broadcast advertising to support launch of company’s exclusive designer furniture collection (Christopher Lowell Collection and Accessories). Pursued and secured co-op advertising commitments from key vendors and partners. Directed production of 12 direct mail campaigns. Collaborated with e-commerce team to produce targeted Web pages to support new campaigns. Developed e-mail programs to promote new product launches
Education
Keywords
Account Director, Marketing Director, Mobile, Social Media, SEM, SEO, Digital, TV, Radio, Print, Interactive, Agency, Retail, Branding, Viral, Sponsorships, Corporate Identity, Broadcast, Creative, Account Management, Strategy, Product Introduction, Campaign Development, Creative Management, Team Leadership, PR, Brand Management, iPhone, Media Planning, Sales, Operations, Research, Segments
