Extensive background in public relations, public affairs and CSR.

6/2008 - Present

Director / VP

• Manage worldwide public relations activities for Pall Corporation’s life sciences business – filter technology developed for and used by the biopharmaceutical and medical markets. Includes biotechnology, blood collection, cell therapy and veterinary medicine. Collaborate with marketing, sales, R&D, laboratory and HR to generate interest in life sciences products/technology/new employees through dissemination of news, expert opinions, tech articles, byline articles and white papers. Support corporate communications initiatives to promote the company, financial stability, stock price.

4/2006 - 6/2008

American Red Cross in Greater New York

Director / VP

• Established, in one year, a pro-active communications program that increased positive local media coverage 800% (currently 1,000+ media mentions per year) for chapter services, blood donation and emergency preparedness programs, classes, emergency response, partnerships, volunteers. Daily newspaper features, TV news health segments, regular appearances on broadcast talk/public affairs programs such as Sunday 4 New York, WINS, WCBS, Whoopi Goldberg Show, Radio Disney. Cultivated media relationships to incorporate more than 300 print, broadcast, online contacts. Includes community and ethnic (Hispanic, Chinese, Russian) media, generating major coverage for chapter news and responses to local, national, international disasters. Served as public information officer during emergencies (Queens power outage, Manhattan private plane crash, fires, storms), conducting interviews on CNN, RNN, all local broadcast/print and international media. Refocused volunteer public affairs team that now includes trained PR professionals who contribute to positive media coverage during emergencies. Introduced high level communications intern program (students from Columbia, Hofstra, University of Copenhagen, NYU, Baylor) to support staff assignments.

1/2000 - 1/2006

Canon USA

Manager

• Resurrected, in less than two years, and supervised department that developed and managed new strategies for corporate philanthropic support that included initiatives to leverage the company brand and its technologies throughout the Americas. Key focus is to increase diversity outreach for established programs. Developed strategies that engaged branch locations, subsidiaries and sales executives to embrace environmental, youth and other activities. Provided local teams with counsel and the support required to adapt initiatives. Directed established conservation science and education programs with Yellowstone Park Foundation, U.S. National Park Service/American Association for the Advancement of Science, National Association of Conservation Districts and state/local programs. Created promotional strategies with PBS series NATURE. Expanded the company’s strategic relationship with the National Center for Missing & Exploited Children. Established relationships/programs with museums, arts, hospitals and other national and local organizations. Supervised all events and marketing communications associated with the company’s corporate giving initiatives. Directed multi-year assignment to revamp brand PR for video products division. Reorganized and expanded media relations program, significantly increasing publicity opportunities with concentration on new media. Created joint publicity programs with Apple, Microsoft. Developed program with professional videographers to promote the high-end of the brand. Supervised two agencies in these efforts. Directed brand PR for professional digital photo system. Media attention achieved through customer partnerships in sports, travel and mini-labs. Developed PR programs for four sales subsidiaries, medical imaging, semiconductor and broadcast product divisions. Created strategy to aggressively promote emerging technologies to establish R&D leadership and potential sales opportunities.

9/1998 - 1/2000

Boundless Corporation

Manager

• Directed corporate/brand PR strategy for company that did not advertise. Communications contributed to one-year stock price rise from $3 to $17. Transformed position into counsel to management, creating additional recognition and greater accountability. Interact with product managers, marketing/sales VPs, COO, CTO and CEO. Supervised agency/freelancers. Marketing department liaison with IR firm and European operations. Responsible for three subsidiaries. Corporate image, product publicity, media relations, OEM/strategic partner projects. Focus on text terminals, thin-client solutions, Internet appliances, software. Increased company awareness through programs with Microsoft, Citrix, Deloitte & Touche and Ernst & Young.

6/1988 - 10/1997

3M

Manager

• Program development, implementation and supervision for home improvement, home care, office/stationery, construction divisions and 3M, Scotch, Post-it and Scotchgard brands. Initiated liaison with consumer relations, sales team, legal and laboratory to build internal support for PR function. Involved with corporate issues, including environmental program and Olympics sponsorship. Counseled other company sectors, including health care. Expanded consumer products media relations strategies to generate significant print and broadcast coverage that increased product awareness for divisions with limited advertising. Researched, organized sponsorship opportunities with International Hot Rod Association and Sportscar Vintage Racing Association to incorporate key customers and generate awareness of automotive products among consumers. Conceived “3M Saving Our Heritage” program that donated products to preserve historic sites and increased awareness for products among consumers/contractors. Showcased 3M as a model corporate citizen. Program received corporate marketing award and included in 3M’s hall of products/programs. Instrumental in obtaining Handyman Club of America seal of approval, Popular Mechanics Design & Engineering Award and American Marketing Association Edison Award for consumer products. These awards generated additional business opportunities with customers and increased consumer sales. Involved customers in communications activities. Media results used to 3M advantage during litigation. Programs adapted by foreign subsidiaries to enhance new product introduction.

9/1975 - 5/1998

PR agency and broadcast outlets

Director / VP

• Introduced Isuzu to the U.S. Managed PR programs for foreign multinationals. Writer, reporter for radio stations in New York City and nearby suburbs.

1979

Bachelor Degree

Fordham University

• Journalism, communications