Dynamic, energetic marketing professional dedicated to leading cross functional teams to deliver quality solutions for innovative organizatons

3/2005 - /2008

Questar Assessment

Director / VP

• Built and managed Marketing, Sales Support and Customer Service departments for strategic execution of all multi-channel marketing, advertising and corporate communications for five divisions of educational publisher of K-12 literacy assessments, with combined revenues of over $50MM. Produced creative for all marketing, sales and corporate initiatives, including e-mail marketing, direct mail, catalog, print advertising, lead generation, loyalty marketing, public relations, trade shows and corporate branding. Responsible for revenue generation and promotion of new and existing products through multi-channel marketing campaigns for most profitable product line in the organization. Developed CRM and data segmentation strategies for inside lists, outside lists and lead generation. Data analysis and implementation of online communication stream resulted in 75% growth of internal database over prior years, 50% increase in Web site traffic, 100% customer satisfaction and 20% growth in revenue. Led process, marketing and new media campaign for corporate re-branding and awareness with successful strategies, including search engine optimization, e-newsletters, and new corporate and product Web sites. Sole responsibility for all national and regional conference marketing strategies. Duties included author presentations, public relations, customer focus groups, development of booth creative, sales collateral materials, conference ads and private events.

1/2004 - /2005

Phoenix House

Director / VP

• Responsible for creation of Regional Development department for over 30 facilities for nation’s leading non-profit substance abuse treatment and rehabilitation organization. Responsible for fundraising, event planning, public relations, communications, community outreach and grant writing. Sole responsibility for all regional fundraising events, including dinner receptions, golf events, walkathons, sports benefits, program graduation and alumni relations. Wrote and produced regional section of national newsletter with distribution of over 10 million. Public relations efforts resulted in substantial media coverage on national Web site, newsletters, local television, radio and print. Organized community outreach events with local businesses, NYC board of education, and chamber of commerce organizations. Key contact with alternative high school within facility, working with faculty and students on public relations events, community outreach and internal career advancement programs.

4/2000 - /2004

Trilegiant (formerly Cendant, currently Affinion)

Director / VP

• Directed marketing, project management and business development for consumer and business to business affinity membership products with online, retail and major financial institution partners through online and offline channels. Partners included AOL, MSN, Amazon.com, Citibank, Entertainment.com, Alfy.com, McAfee and theStreet.com., JP Morgan Chase, Bank of America, Home Shopping Network, Macy's and Sears. Designed and developed products and Web sites for the multiple product areas including: children’s online learning, women’s shopping, gift card and coupon discounts, travel, health, pet and identity theft. Increased member activation and product usage by 40% for online children’s learning product. Re-engineered and streamlined unprofitable offline health and lifestyle product into online product, leading to an increase in projected revenue by 300% over previous year while reducing operating costs by 70%. Managed Web integration of online shopping discount and coupon portal for over 10,000 nationwide offers for travel and shopping product. Developed “launch and transition” product development process, adopted by all of product marketing.

12/1988 - /2000

American Express

Manager

• Senior Manager – Direct Marketing Management – 94 – 00 Initiated the design, implementation and rollout of online and offline direct marketing processes for over 1,000 programs annually for over 30 American Express fee and non fee based financial products through acquisition, retention, usage and loyalty promotions. Implemented, trained and coached best practices for all cross functional areas including marketing, creative, list processing, and external partners. Process re-engineering efforts resulted in annual cost savings of over $20MM annually through reduced errors, improved communication, reduced cycle time and faster revenue recognition. Senior Manager – Purchasing/Production Services – 92 – 94 Negotiated and implemented rate card contract pricing for production of direct mail materials. Pricing negotiated resulted in a 30% cost savings. Responsibilities included cost analysis, pricing grids and vendor monitoring through total quality management principles. Manager – Production Services – 88 – 92 Managed production of direct mail, card member communications and sales force materials for multiple marketing groups and card products. Managed a $5MM budget, with average annual cost savings greater than $1MM. Duties included print production, data processing and lettershop management for total project management.

1988

Bachelor Degree

Queens College

• Sociology

1975

High School/GED Degree

Jamaica High School

• Academic Diploma