Results-Driven Marketing Designer and Art Director

7/2006 - Present

Contractor / Freelance

• Design marketing and editorial material for print direct mail and all related collateral, advertising, POS, catalogs and fulfillment products. Effectively develop concept, manage content, copy edit and design ecommerce solicitation, banners and advertisements, landing pages, websites and enewsletters. Clients have included: PP eCommerce, Inc, Taproot Foundation, Loyalty eXchange Partners, Inc., Kaos Consulting, Inc., Ovid Technologies, Inc., New Direct Products, Noonan/Russo Communications, The National Law Journal and The Toronto Historical Board. (Comprehensive print portfolio furnished upon request.) Key Achievement: As a designer/consultant for PP eCommerce, Inc. (an interactive direct marketing firm), I develop and design targeted email “blasts” driving new subscription at a rate of 80,000 registrants monthly.

12/1999 - 6/2006

Pasteur Publishing Group, Inc

Manager

• Creative: Managed a full-service, in-house design agency committed to consistently creating innovative direct marketing campaigns, collateral material and fulfillment for an international print and ecommerce consumer base. Collaborated extensively with editorial and marketing departments to conceptualize and produce new initiatives including: print and ecommerce advertising and solicitation, books (new titles, repackaging and reprints), personalized monthly reports, promotional websites, premiums and incentives, packaging and catalogs. Provided design and production direction to off-site designers to assure adherence to established product identity, respect to deadlines and high production standards. Served as a liaison between affiliate publishers and vendors (such as Transmonde USA, Simon and Schuster, Inc. and Quebecor World Press, Inc.). Administrative: Evaluated, hired and reviewed employees’ performance to encourage productivity, efficient workflow and a harmonious work environment. Maintained regularly scheduled back-up of all intellectual property, budgeted, purchased and supported hardware/software for twenty Mac and PC workstations. Key Achievements: Instrumental in successfully growing/maintaining list of 17 million international print/direct mail and 3.8 million active online/ecommerce consumers. Contributed design, created final production files and press check for 2 best-selling titles developed for Atria Books (Simon and Schuster, Inc.): Your Birthday Sign Through Time (2002, 864 pages, illustrated) and Love Signs & You (2003, 864 pages, illustrated).

1986

Bachelor Degree

Ontario College of Art and Design

• Communication & Design