Experienced Communications Specialist

4/2008 - 10/2008

Identity Marketing & Public Relations

Individual Contributor

• Responsible for developing and implementing innovative, pro-active strategies and tactics for communications in alignment with strategic plans to drive sales Develop and cultivate a broad range of business media relationships, industry trade publication alliances and other business-to-business outlet affiliations resulting in highly successful placements and client featured articles Research and write all communications elements including fact sheets, backgrounders, press releases, brochure copy, speeches, presentations, case studies and advertorials Develop and maintain media lists including intense front-end research and back-end follow-up Generate and sustain effective communication and working relationships with various business units to capitalize on and identify media opportunities

1/2007 - 4/2008

Campbell-Ewald

Individual Contributor

• Responsible for achieving agency goals and introducing agency initiatives through internal communications Oversee relationships (both internal and external) and processes that support all company programs Develop and implement strategic public relations plans, including positioning messages to promote employee activities and events Responsible for composing scripts, directing, editing and producing executive videos Proxy for the intranet Webmaster. Applications include Adobe GoLive and Adobe Dreamweaver Work hand-in-glove with the Webmaster and human resources managers in communicating company policies, benefits and other administrative requirements of employment Satisfy the communications needs of the Chairman, Chief Executive Officer, and the agency's Situation Management Team Minute recorder in the monthly executive committee meetings

7/2004 - 1/2007

ASTI Environmental

Individual Contributor

• Develop, present and implement budget and marketing plans consisting of radio, print and direct mail Initiate and establish working relationships with media resulting in an increase in media coverage Spearhead and organize corporate seminars Design, produce, and distribute bi-monthly newsletter to mailing list of over 13,000 Launch internal communications campaign through monthly communication board, social activities and off-site outings Responsible for proposal writing, assembly and circulation Write and distribute press releases Lead media buyer Create and submit company advertisements Conduct market and prospect research

1/2003 - 2/2004

Doner

Entry Level

• Direct and edit television and radio commercials Prepare and edit television and radio copy Provide daily updates to status reports, time lines and monthly talent charts Serve as a liaison for Account Services, Design/Creative team, Traffic department, Print Production and Multi-Image department Evaluate and direct multi-media enhancement for Mazda Internet

2002

Bachelor Degree

University of Tennessee

• Communications