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Brand Management, Consumer and Business Marketing Leader
A Director/Vice President position in marketing or corporate communications responsible for strategic planning and execution of marketing programs, Brand advertising campaigns, and public relations efforts.
Director
About Me
Industry: |
Marketing & Advertising |
|---|---|
Occupation: |
Director |
Highlights: |
Innovative, highly driven multi-platform marketing leader with 15 years B2B and B2C experience in entertainment, sports and health care industries. Utilizes non-traditional and experience-based marketing strategies to generate positive results. Brand/product experience including new market introduction, repositioning existing brands, and new product launches. Professional written and verbal communication and interpersonal skills with the ability to motivate teams to produce quality results. |
Ideal Companies: |
Google, Southwest, FedEx, Healthways, Dell |
Education level: |
Bachelor |
Will Relocate: |
Yes |
Location: |
Nashville, TN |
Work Experiences
2/2001 - 7/2008
UnitedHealthcare
Executive
- Direct and oversee marketing communications for Fortune 100 company’s commercial operations across 12 states. Identify and develop new customers for products and services. Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development. Analyze and evaluate the effectiveness of message, methods, costs, and results. Develop and manage health plan marketing budgets. Plan and coordinate communications efforts, to include public relations, community outreach, and event management.
Selected Results:
• Increased key accounts new business prospect pipeline 23% for 4 consecutive years.
• Implemented prospect/customer segmentation program that contributed to double- digit growth vs. prior year.
• Consumer branding pilot in Arizona created 32% increase, unaided brand awareness in six months.
• New market launch in New Mexico produced 18,000 members in first year, a 21% gain vs. projection.
1/2000 - 1/2001
Gaylord Entertainment
Manager
- Contract position managing brand advertising, promotions and public relations for Gaylord Entertainment's Ryman Auditorium, Grand Ole Opry and other entertainment venues. Developed strategies and plans to support sales efforts and generate ticket sales and brand awareness of facilities and programs. Manage and direct creative and communication processes and agencies.
Selected Results:
• Directed agency review and selection for $5 million in annual service/media.
• Surpassed budgeted ticket sales for Ryman theatrical-series productions by 15%.
• Marketing strategy for limited-edition Ryman collector's guitars resulted in sales 43% above projection.
7/1997 - 1/2000
Nashville Predators
Manager
- Developed and implemented promotional strategy and programs for corporate partners including Pepsi, Budweiser, First American Bank and Southwest Airlines. Created and managed consumer retail promotions that increased sales of partner products and achieved team awareness objectives. Coordinated team-related radio and television advertising, promotions and conducted regular media evaluation. Managed in-house graphics/creative department that produced team advertising and promotional projects without agency involvement, producing significant savings.
Selected Results:
• Consumer retail promotion with Kroger and Coca Cola generated 100,000 unique registrations in 45 days.
• Created over 2 million non-traditional brand impressions annually with corporate partners.
• Game Presentation Manager (Event Manager) for 42 annual home games (22 Sell Outs in first year)
1/1994 - 6/1997
Hard Rock Cafe International
Manager
- Planned major events, concerts and media programs for several Hard Rock Cafe units. Coordinated HRC Grand Opening events in Nashville, Myrtle Beach, Niagara Falls and Key West. Managed market advertising and public relations projects.
1/1991 - 1/1994
Universal Studios
Individual Contributor
- Coordination of promotional events for theme park and movie studio complex and Nickelodeon television production facility. Arranged media junket programs and media promotional programs.
5/1988 - 12/1990
