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RssManagement/Marketing Expert - Start-ups and Re-Organization Projects

Leadership Position in the Venue, Entertainment, Sports, and the Re-Organization of businesses.

President

Atlanta, GA

About Me

Industry:

Management & Business

Occupation:

President

Highlights:

Hired by Attorney Johnny Cochran in 2000 as one of 4 expert witnesses in a successful lawsuit involving the Facility and Events Industry. Selected by Capital University as “Alumni of the Year”, 2003. Contracted to create and manage an incentive travel event to The 2000 Summer Olympics in Sydney, Australia. This $3 million dollar event consisted of 4 separate waves of 60 people. Charter flights, private hotels, ticket/event selection, Food and beverage/ meals, ground transportation, amenity packages, and trip coordination/direction were all part of this highly successful event. The successful sponsorship of the US Virgin Islands, allowed us to be an official Olympic entity for the Olympic Games. Consulted with New Orleans City Park (one of the largest city parks in the world); amenities include four golf courses, driving range, New Orleans Museum of Art, boat rental, horse riding, amusement center, biological center, Tad Gormely Stadium (1996 Olympic Trials) and other athletic fields. Provided a report on how the numerous park departments can work more cohesively and by function rather than by just departments. Report included communications plan, management structure plan, merit awards program, and marketing plan. As Event Producer and Director, created and developed “Lefty’s” Golf Classic 1998, a celebrity golf tournament for Georgia State University Men’s Basketball Head Coach, Coach “Lefty” Driesell. Created and implemented marketing strategy for Georgia State University Men’s Basketball program. Since inception, season ticket sales increased 500%, efforts produced $300,000 worth of advertising and marketing coverage, and corporate sponsorships collected in excess of $300,000 (cash and value-in-kind). Directed organization and logistics of 1995, 1996, and 1997 Delta Air Lines Classic for Kids (basketball tournament held at the Georgia Dome); acted as Executive Director for 1996 event. Designed and fulfilled box holder sales and catering programs for 1998 Atlanta Steeplechase. This is the first time that this private, not-for-profit organization has hired an outside marketing consultant to assist with their marketing and management of the event. Consulted with the Carolina Panthers and Cleveland Browns (NFL) for their stadium start-up, 1995-1997 Successfully directed fourth consecutive facility project from start-up or reorganization through efficient operational phase (Georgia Dome). Elected Chairperson, Stadiums Committee, IAAM Directed all start-up activities at the $400 million dollar Georgia Dome, the world’s largest cable-supported dome stadium. Led staff through first season of events, which exceeded all expectations Selected Director at Large, Stadiums Committee, Board of Directors, IAAM. Directed a dynamic facility-restructuring project at The Bayfront Center, which involved a transformation of City Management to Private Management and overseeing a $100 million dollar renovation and development of foundation and sponsorships for series Directed and supervised event operations for Super Bowls XX at Louisiana Superdome on January 26, 1986 and Super Bowl XXVIII at Georgia Dome on January 30, 1994. Coordinated the largest indoor concert ever held in the United States, at the Louisiana Superdome, during the 1981 Rolling Stones Concert, which attracted 87,500 people. Regularly write articles for Facility Manager magazine. Designed stadium standard operating procedures for the New Orleans Breakers (USFL) administrative staff for their introductory season at the Superdome in 1984; conducted instructional meetings and acted as liaison between the Superdome’s and Breaker’s staff. Directed a management reorganization for Macon, Georgia’s Public Assembly facilities, which lead to the only two years of operational profits in its 20-year history. Featured in the August 1986 edition of Performance Magazine in its promising critique of the Macon Centroplex Organized facility operations of the 48th-52nd editions of the Sugar Bowl Directed internal operations for the 1981-1985 New Orleans Saints home football games, and 1992-1994 Atlanta Falcons home football games Coordinated facility operations for the 1982 NCAA Basketball Final Four held at Superdome, including preparations for the four teams, NCAA, CBS TV, and over 500 media. The 62,000 people attending this event comprised a record crowd for a basketball game in the United States. Featured in the February 1981 edition of Managing the Leisure Facility magazine; the article described the planning and coordination of activities prior to and during the Rolling Stones Superdome performance.

Ideal Companies:

Venues, Entertainment, Sports
 

Education level:

Bachelor

Will Relocate:

Yes

Location:

Atlanta, GA

Work Experiences

3/2007 - 12/2008

International Village

Manager

  • Development of policies, budget, marketing plan, business plan

1/1995 - Present

(private)

Executive

  • Managed daily and event operations, marketing, budget, accounting, sales...

Keywords