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Senior Marketing Professional Influencing Leaders
An opportunity to show by doing and lead by empowering everyone to own the process. A decidedly differently company that requires management to be mindful of individual needs and wants. Where facts and numbers justify projects, service offerings and new business. A place where all of these powerful tools are used to secure the future and achieve compelling results.
Director
About Me
Industry: |
Marketing & Advertising |
|---|---|
Occupation: |
Director |
Highlights: |
Challenged peers, reports and colleagues to think beyond the immediate task by looking at the world and researching creative ways to make the ordinary - extraordinary. This has turned convoluted brand identities into consumer powerhouses. Deliberate consensus building achieved several brand restagings, developed master plans and increased community impact and incremental margins by 7 to more than 50 percent or, for one brand, $21MM. Leveraged a $200K budget by securing media buys that were reciprocated with quadruple matching in kind - extending an annual budget to more than a $1MM. |
Ideal Companies: |
Health care, Pharmaceutical, Nutrition, medical device, advertising and marketing agencies |
Education level: |
Bachelor |
Will Relocate: |
Yes |
Work Experiences
4/2007 - 4/2008
Columbus Neighborhood Health Center
Director / VP
- Oversight of all aspects of the marketing and communications efforts to develop, implement, evaluate and refine all communications efforts to achieve maximum impact with various constituencies. Staff lead and mentor for marketing department implementing vertical strategies to diversify revenue streams. Researching, analyzing, branding, and benchmarking D2C programs w/strong ROI.
9/2002 - 7/2007
mpact creative
Executive
- Team leader influencing executives, identifying industry trends and market needs for growth and new business cases. Benchmarked market planning that included compelling ROI that consistently met operational targets for a myriad of industries and clients in B2B and D2C marketing and communications initiatives.
8/2000 - 4/2002
Franklin Park Conservatory
Director / VP
- Brand champion overseeing marketing operations and leading government relations and D2C marketing that has dramatically increased brand recognition, sales, membership enrollment and financial support that has proven to be a sustainable competitive advantage for this historical institution.
4/1997 - 4/1999
Abbott Laboratories, RPD Abbott Nutrition
Manager
- Advertising team lead who championed the extensive pharmaceutical process through medical, clinical, regulatory and legal affairs with the necessary push-backs to ensure product message/advertising communicates and FDA and FCC standards are met or exceeded to document product safety and integrity in the US market.
9/1995 - 8/2000
